article thumbnail

5 ways marketers can instil AR into their business plan of action

ClickZ

Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. A study also revealed that AR experiences can bring about dwell times of over 85 seconds, interaction rates increase of 20%, and click-through rates to purchase of 33%. How to inculcate AR into a business action plan.

Planning 127
article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

It’s really just a case of Mark Zuckerberg building buzz around something that the world wasn’t quite ready to adopt as quickly as he’d hoped. If they don’t feel safe, they won’t stick around, which leads to a lower dwell time, which is a relatively recent Google ranking factor.