Remove Amazon Remove Business to Business Remove Cost per Lead Remove CPL
article thumbnail

Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

They have worked with leading brands such as Amazon, Airbnb and Uber. Achievements: Single Grain designed a customized digital solution to help Twenty 20 reduce their cost per MQL by 72.49%. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Examples: Amazon, Apple, Nike. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. Examples: Salesforce.com, Google.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 24) Cost-per-Lead (CPL). Learn more about how marketers can use APIs here. 6) Blogging.