60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Amazon, Apple, Nike. BANT: Budget, Authority, Need, Timeline. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPA: Cost-per-Action. WOM: Word-of-Mouth.
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