41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Other companies will also factor in overhead and other general sales and marketing expenses. Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses. 2) Lead to Customer Conversion Rate. 2) Churn rate.
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