AIDA Software Trends Wikipedia 
Martech Advisor
DECEMBER 16, 2019
Image source: Wikipedia. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Definition, Design, Management, Trends, and Examples. The Hero's Journey. Value User Feedback.
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.
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