Remove AIDA Remove SMB Remove Wikipedia Remove Word of Mouth
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. 60 Common Marketing Acronyms. Learn how to create an SLA here. UI: User Interface. Learn more here.