The New Rules of Lead Generation: Book Review
The Effective Marketer
APRIL 30, 2013
The 7 lead generation tactics that the author believes are the most successful ones are: SEM. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. Social Media Advertising. Display Advertising.
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