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7 Email Copywriting Formulas that Really Work

Anyword

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. AIDA might just be the oldest copywriting formula. AIDA has many versions, such as IDCA and PPPP. This is a well-known variant of AIDA. That email copy needs to be done, now. Why can you make that claim?

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. For instance, for e-commerce stores, don’t make it mandatory for users to register to complete a purchase.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase.