60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. The process of improving your site conversion using design techniques, key optimization principles, and testing. WOM: Word-of-Mouth. Learn more here.
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