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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. 60 Common Marketing Acronyms.