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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Tell us on Twitter , LinkedIn , or Facebook. The Hero's Journey. Send Personalized Video Emails.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.