The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
The "events" on a company''s website that help companies capture leads. In its most basic form, it''ll consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank-you page where a content offer resides.
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