The Organic Inbound Marketing Playbook for B2B
OutboundView
FEBRUARY 28, 2019
It does not require tons of money for Google AdWords and PPC. Once you find your target audience, you should use BuzzSumo or Ahrefs to find topics relevant to your buyer that have high Google search volume and a high volume of social media mentions. Think back to Mitch and Murray’s favorite acronym: AIDA. Technique #4.
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