The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
Although it''s been broken it down into many sub-stages to align with different business models, it can universally be boiled down to these three lifecycle stages: Awareness: Leads have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled. Forecasting.
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