Remove AIDA Remove FAQ Remove Marketing Automation Remove Segmentation
article thumbnail

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. One effective way to spice up your email marketing efforts is to use personalized video emails. You can also deliver Aha!

article thumbnail

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Content for Each Stage of Your Marketing Funnel. AIDA: Another Way to Remember Content Creation Stages. Marketing Funnel Metrics. What Is a Marketing Funnel? However, say the customer is evaluating marketing automation programs to help improve the sales funnel they created. Stage 2 – Information Search.