60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments. WOM: Word-of-Mouth. 60 Common Marketing Acronyms. Learn more here.
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