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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

NOVEMBER 21, 2010

Four adverse affecting conditions are impacting the usefulness of the conventional B2B funnel or pipeline in terms of revenue growth predictability: Reliance on Past History : Much of the construct of the revenue pipeline and funnel is based on past history and how buyers behaved.  Elmo Lewis – yes a very long time ago! 

Top of Funnel 100
Top of Funnel AIDA Buyer Personas Terms and Conditions 100
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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

APRIL 22, 2021

Forget about AIDA and other funnels and focus on product-audience fit. Don’t try to find loopholes ; create a long-term strategy instead. If you’re only getting started and your website’s domain rating is on the low end, you’re better off choosing a product with less competitive keywords.

Enterprise Management 98
Enterprise Management Work Management Marketing Management Paid Content 98
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