AIDA Document Funnel Advertising SEM 
Online Marketing Institute
MAY 18, 2010
It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. HTTP (Hypertext Transfer Protocol)- An application transmitting hypermedia documents, such as HTML. It tells the browser how to display certain content.
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