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The History of AI Writers

Anyword

For marketers, the moral of the story is clear – AI is here to stay, so get on board as AI-powered writing assistants become increasingly capable. However, it took until 2007 for AI to be applied to online writing as StatSheet created content related to sports statistics. This includes writing. The New World of AI Writing Assistants.

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Creating Data-Driven Buyer’s Journeys

ActiveDEMAND

Too many marketing consultants build buyer and user journeys with anecdotal data: one-off stories they glean from prospect and client interviews that they feel match up with the truth. Buyer Journey Definition. Some marketers will draw this out as a horizontal scale, others will draw it as a funnel.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Stage #2 – Information Search.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

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How to find and use TikTok sounds to boost engagement

Sprout Social

Music is the universal language of the soul and TikTok has definitely shifted the music industry. But you don’t need a Billboard 100 hit in your TikTok marketing campaigns for your customers to sing your praises— you just need the right sound. Major brands are already taking advantage of sound appeal and marketers should take note.

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