AIDA Customer Satisfaction Document SEM 
Online Marketing Institute
MAY 18, 2010
It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support. This helps to get readers (and potential customers) to come back again and again.
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship.
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