PureB2B

SEPTEMBER 11, 2016

These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Refers to any information designed to be consumed by a particular audience. Cost-per-Lead (CPL). This is a metric that measures what percentage of your customers you retain. Buyer Persona.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Refers to any information designed to be consumed by a particular audience. Cost-per-Lead (CPL). This is a metric that measures what percentage of your customers you retain. Gatekeeper.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

It focuses on building and maintaining relationships with potential customers by providing valuable information and content. Content at the ToFu stage should be educational, informative and engaging. The focus is on building a relationship and providing more in-depth information.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Whereas 72% of the B2B marketers are experiencing high CPL making it difficult to convert. Probably, you’ve already learned about a thousand funnel structures.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40