AIDA, CPA, Loyalty and Studies - B2B Marketing Zone

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. The different stages help businesses create targeted strategies and content for each phase, from initial awareness to building and maintaining customer loyalty. Content at the BoFu stage is geared toward making a sale.

Top of Funnel

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.

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B2B Marketing Zone

How to Build a Powerful Marketing Funnel (Step by Step)

60 Marketing Acronyms Every Industry Pro Should Know

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