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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CPA: Cost-per-Action. With CSS you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. 60 Common Marketing Acronyms. B2B: Business-to-Business.