Remove AIDA Remove CPA Remove CPL Remove Traffic
article thumbnail

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. Several optimizations may be needed to your ad to ensure success. With this information, you can make improvements to your website.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. CPL: Cost-per-Lead. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.