Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. The internet has made it easy to find any information one wants within seconds, and this comes at the cost of dwindling attention spans.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

MAY 18, 2010

By process driven, I mean training content producers within the company on using keyword glossaries to guide their word choices when creating web pages or other types of content. Optimizing FAQ’s and product support information can provide answers to customers before they call support.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

SEPTEMBER 22, 2023

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. If you’re running a consulting business, for example, then your clients already realize that they’re having certain problems around your service area – like a high cost per lead (if you’re in marketing) or disorganized spending (if you’re in accounting). Marketing Funnel Metrics.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112