60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPL: Cost-per-Lead.
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