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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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