ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. During the funnel, your content will ideally attract attention to your brand, generate interest, stimulate a desire, and prompt action to buy it.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

SEPTEMBER 22, 2023

The sales funnel , although part of the marketing funnel, is narrower and concentrates on the stages of the marketing that occur after a lead is generated and qualified. AIDA is a classic marketing framework that represents a four-stage content creation funnel. It stands for Attention, Interest, Desire and Action.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CoCA: Cost of Customer Acquisition (See CAC). Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28