Remove AIDA Remove Conversion Rate Remove Salesforce.com Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CR: Conversion Rate.