What Is a Sales Funnel? Definition, How To Build One, and Best Practices
Outreach
APRIL 19, 2019
By far, the most common model is popularly known as AIDA, the acronym for a funnel consisting of four stages: Awareness - a prospect knows that your product or service exists. In the field of marketing and advertising, AIDA more commonly stands for Attention, Interest, Desire, and Action. A sales funnel focuses on leads (i.e.,
Let's personalize your content