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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

Cold Calling. Making unsolicited calls in an attempt to sell products or services. It''s also a very inefficient way to find potential customers -- learn more about how cold calling compares to demand creation here. Many sales reps are trained to start off every sales call with these statements.

Top of Funnel 28
Top of Funnel Paid Content Work Management Marketing Management 28
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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Potential customers can engage with her content (blog posts, infographics, videos) and learn about her company and its services without a cold call from a salesperson. Molly’s company closes more sales than Norman’s, with fewer salespeople and no time spent on cold calling.

Top of Funnel 112
Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112
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