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The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Cold Calling. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. Testing is important if you want to improve your lead gen results. Display Advertising.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Cold Calling. First, the author presents the reader with the AIDA framework, a model that every marketer should know. The Basics and More. Testing is important if you want to improve your lead gen results. Display Advertising.