60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. CMO: Chief Marketing Officer. Learn more about what it takes to be a CMO here. 60 Common Marketing Acronyms. CLTV: Customer Lifetime Value (See LTV).
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