60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The process of improving your site conversion using design techniques, key optimization principles, and testing. CTR: Clickthrough Rate. Learn how to create a user-friendly website registration process here. 60 Common Marketing Acronyms. CRO: Conversion Rate Optimization.
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