60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website. CPL: Cost-per-Lead.
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