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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. An activity whereby a sales representative offers more than just one product or service. Usually, these products or services are complementary to the one already purchased by the customer. Bounce Rate. Personalization. The best examples of gatekeepers are personal assistants and receptionists.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. An activity whereby a sales representative offers more than just one product or service. Usually, these products or services are complementary to the one already purchased by the customer. Bounce Rate. Personalization. The best example of gatekeepers are personal assistants and receptionists.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service. The value of a product or service that a consumer of that product or service experiences.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. BoFu targets are those who have engaged with your middle-of-the-funnel content, shown strong interest, and may be comparing your products or services with others.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. Internet hosting that provides computer-based services to customers over a network. ISP: Internet Service Provider. 60 Common Marketing Acronyms.