60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. 60 Common Marketing Acronyms. Learn more here.).
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