PureB2B

SEPTEMBER 11, 2016

Churn Rate. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Refers to any information designed to be consumed by a particular audience. This is a metric that measures what percentage of your customers you retain. Buyer Persona.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. These are carefully crafted representations of an ideal customer based on real-life market research and data from actual, existing customers. Refers to any information designed to be consumed by a particular audience. This is a metric that measures what percentage of your customers you retain. Buyer Persona/s.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. All the information a consumer needs to make a buying decision. " Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. Conversion Rate.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Single Grain

SEPTEMBER 22, 2023

It focuses on building and maintaining relationships with potential customers by providing valuable information and content. Content at the ToFu stage should be educational, informative and engaging. The focus is on building a relationship and providing more in-depth information.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105