PureB2B

SEPTEMBER 11, 2016

Churn Rate. Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Cost-per-Lead (CPL). Engagement Rate. This refers to the amount of interaction received by a brand, usually in social media. Editorial Calendar.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value. AIDA is a classic marketing framework that represents a four-stage content creation funnel.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28