60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Divide by the estimated churn rate (aka cancellation rate) for that customer. 60 Common Marketing Acronyms. COS: Content Optimization System.
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