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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. CR: Conversion Rate. 60 Common Marketing Acronyms.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

60 Marketing Acronyms Every Industry Pro Should Know

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