PureB2B

SEPTEMBER 11, 2016

Churn Rate. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). Business blog.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). Business blog.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. Although both terms are used interchangeably, a marketing funnel is different from a sales funnel: The marketing funnel primarily emphasizes the broader stages that prospects go through, from initial awareness to becoming qualified leads.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28