Remove AIDA Remove Case Study Remove Linkedin Remove Skype
article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Original research studies, case studies, or round-ups. Real-time human conversations, whether via live chat, a Skype call, or over the good ol’ phone. Elmo Lewis in 1898. High-quality SEO blogs.