Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Optimizing FAQ’s and product support information can provide answers to customers before they call support. And do you tend to use the same basic sales cycle categories for your B2B clients?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Single Grain

SEPTEMBER 22, 2023

Content at the BoFu stage is geared toward making a sale. This can include product demos, free trials, pricing information , case studies and direct sales outreach. AIDA is a classic marketing framework that represents a four-stage content creation funnel. It stands for Attention, Interest, Desire and Action.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Qualifying Leads in Your Sales Funnel. Case study content, showcasing the success of a previous or current customer, is very effective, especially when the case studies are relevant to, and reflect, the lead. Stage 1 – Problem/Need Recognition.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112