AIDA Buy Churn Rate Purchase 
PureB2B
SEPTEMBER 11, 2016
Churn Rate. These are the four steps involved in the so-called purchase funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage. Bounce Rate. Adoption Process. Cold Calling.
PureB2B
SEPTEMBER 11, 2016
Churn Rate. These are the four steps involved in the so-called purchase funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage. Bounce Rate. Closed Opportunities.
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Single Grain
SEPTEMBER 22, 2023
A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. If you don’t know you have a problem, why would you purchase a solution for it?
Hubspot
NOVEMBER 12, 2014
Another way of saying "the buying process." The potential buyer may or may not end up purchasing/adopting that product or service. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.
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