Remove AIDA Remove Buy Remove Churn Rate Remove Lead
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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. Sometimes called “the buying process,” this refers to the stages a potential customer goes through—from learning to purchasing or rejecting. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL). Adoption Process.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. Sometimes called “the buying process,” this refers to the stages a potential customer goes through—from learning to purchasing or rejecting. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL). Adoption Process.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Another way of saying "the buying process." Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Buying Criteria.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. Although both terms are used interchangeably, a marketing funnel is different from a sales funnel: The marketing funnel primarily emphasizes the broader stages that prospects go through, from initial awareness to becoming qualified leads.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.