xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. But Gartner research (see here and here ) indicates a very different contemporary buying reality.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. But Gartner research (see here and here ) indicates a very different contemporary buying reality.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

BDB

SEPTEMBER 27, 2023

For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Many marketing automation platforms have built-in A/B testing functionality, such as Marketo and Salesforce Marketing Cloud. At least, not yet.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26