Sprout Social

MARCH 21, 2017

A marketing funnel is essentially the path that your customers travel through—that journey from when they first become aware of your brand, product or service to when they actually make a purchase or refer a friend. The specific stages of a marketing funnel vary depending on who you ask or what your goals are.

Top of Funnel 105

Top of Funnel Marketing Funnels Social Media Social Marketing 105

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service). Content for Each Stage of Your Marketing Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28