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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. It acts as a digital middleman.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. CPL: Cost-per-Lead. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here.