Remove AIDA Remove Business Blogging Remove Linkedin Remove Transparency
article thumbnail

Content SEO

Online Marketing Institute

But given how cynical we consumers have gotten (rightly so given the last 2+ years of corporate corruption) I think this is increasingly important in all areas of marketing (b2b + b2c) 'Evidence' does align with the cry for transparency. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.

SEO 40